This week I met with our Student Ministry staff to layout next steps for our website including the roll out of WordPress MU. We will be using WordPress MU as the foundation of our social media strategy. I gave them the following planning exercise to help facilitate a strategic social media framework for their ministry.
- Where do you want each student to be spiritually before they leave JHigh or High School? How does your programming facilitate the movement of your students from where they are now to where you want them to be? Place your programs, events, and activities along the spiritual formation time line below. Activities designed for attracting new comers would appear on the left. Activities designed to grow existing Christians deeper in their Christian walk would be placed more along the right.
- Make a list of all of the places on the web where your ministry is represented. Include the church’s website, blogs, facebook, twitter accounts, etc. Indicate how you are using each site and its intended audience.
- Using the list you made above, determine which sites are part of your home base and which are embassies within your web presence.
- What sites (if any) do you need to discontinue? What sites (if any) do you need to add to optimize your web presence for moving your students through the spiritual formation timeline?
- What role does each of your sites play in communicating that ‘next step’ in the spiritual formation timeline?
- How much overlap exists between each site? Is the overlap beneficial?
- If someone is a newcomer, which of these sites do you direct a person to first?
- What ‘action’ do you want each person to take at each site?
- What role does of each your sites play in supporting your leadership and parents? What ‘action’ do you want each leader or parent to take?
- Considering the differences between websites, blogs, and social networks (shown below), what changes (if any) are needed to maximize the relevance of each site?
Each site in your web presence should fall into one of two categories (courtesy of Chris Brogan and adapted by John Dale):
Home Base: This is a digital property you own and control. It is where you direct all internet traffic. Why? Because this is the place where you can best promote your ministry and those next steps for those in your ministry.
Embassies: These are microsites on social networks where you are actively engaged. Just like a country does business in embassies located in other countries, you will fully engage in conversations in your embassies on other networks. The most obvious example of an embassy is a Facebook fan page.
Though the ChMS (church management software) market is small, comparing the solutions available can take some time. If you are looking for a comparison chart of features, take a look at the following:
- Nick Nicholaou with Ministry Business Services, Inc. publishes an annual comparison chart. (34 Solutions Compared; Date: 11/13/2009 )
- Christian Computing Magazine: Note original chart appears to be no longer available, but this cached version is preserved on Digital @ Leadership Network’s blog. (27 Solutions Compared; Date: 12/15/2008)
- CCIS publishes a comparison guide between its software and other ChMS providers. Though biased, it may give you some insight by looking at each of their comparisons together. (10 Solutions Compared; Date: Unknown)
- Capterra doesn’t provide a comparison chart per se, but they do have a directory of ChMS solutions that can be filtered based on platform, features, and other criteria. It is a great tool to narrow down solutions based on your specific needs. (180 Solutions Listed; Date: Unknown).
Here are some of my recommendations before you start shopping:
- Ask someone from senior leadership to sponsor the project…ensuring buy in from the very top and preparing the way for maximum involvement of all church staff.
- Meet with key staff from every department/ministry and document their ‘business processes‘. Invest in a LiveScribe Pulse smart pen to capture both your notes and the audio of your meetings (you won’t regret it!). Keep a separate list for (1) reports, (2) processes that are inefficient and need to change, (3) issues or decisions requiring resolution or approval from senior leadership. (Here is a sample doc to provide staff in prep for your meetings).
- Compile your notes into one master document, organized by department and then by task.
- Have each department review their section to ensure that you documented their processes and needs accurately.
- Recruit the legitimizers within your church staff to assist you with product selection.
- Begin shopping, pick your top 2 solutions and get very thorough demos….evaluating each product based on how well it will accomplish the needs of your staff. Keep in mind, everyone will say, “Yes, our software does that!” However, the real question is how efficient does their software handle your needs (i.e. one step or ten?).
- As you meet with each vendor, make a list of gap items…items that the software does not handle.
- Weigh your options carefully and involve both senior leadership and key legitimizers in the final decision.
1. Technology is Not Always the Answer
Many times, I encounter those that believe if we purchase or develop software that it will make everyone’s life better. Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Gates is right. Sometimes a reordering and combining of steps will result in great efficiency gains. Before throwing technology at a problem, scrutinize the processes first and reevaluate them regularly as the organization changes and grows.
By the way, a computerized child check-in solution is a great example. Every solution providers touts that its check-in system improves the security of your facility. I laugh when I read this…because the security of your facility is not in its technology, but in its processes. By processes, I mean those steps that you require to check-in children, whether by paper or by computer. If computerized check-in increases the security of your facility it is because your processes have changed, not because it is computerized.
2. Don’t Get Wooed by the Wow
We all get a case of gadget envy from time to time, but if technology decisions are driven by the ‘wow’ factor, your church will pay greatly for it. Good technology decisions should not be driven by what other churches have, but by the specific needs of your church. Diverting time and money to create an iPhone App when you need a new ChMS may not be a wise choice.
3. Don’t Take a Trinitarian View of the Project Triangle
Fully Featured, Cheap and Quick cannot coexist in one project. If a senior pastor or IT leader wants a project and its team to succeed, they should choose two and provide executive sponsorship for the project…ensuring buy-in from all levels of staff.
4. Standardizing Hardware and Software is Good Stewardship
Standardization of hardware allows for quick replacement or substitution of failed hardware. It also provides predictability and stability for how specific software will perform. Likewise, standardization of software reduces training costs and compatibility of files shared among staff. By standardizing on both, churches are able to leverage greater discounts though bulk purchasing. All of these reasons are why donated computer equipment can actually cost the church more money.
5. Standardizing Ministry Processes is Good Leadership
Ministry processes is the church equivalent to business processes. A ministry process is a collection of related, structured activities or tasks that produce a specific service for a particular member or prospect. It often can be visualized with a flowchart as a sequence of activities. Examples of a ministry process would include: follow-up with a church prospect, staff’s response to an emergency hospitalization, process for joining the church. I have known many churches who have not defined these processes. As a result, new church employees are inadequately trained for their job and usually change the process to fit their skills or personality. In the case of a multi-site church, this problem is made much worse when each location’s processes don’t mirror each other. Inconsistent processes result in inconsistent reporting, data quality, and inadequate use of the technologies the church has invested in.
